Juliet & the Band is a small creative brand of light-hearted urban clothes and accessories for happy young people from 2 to 14 years old.

 The brand was launched in the UK in 2010. The collections are sold online at www.Julietandtheband.com and through pop up stores and sales in London and Hong Kong. They will also soon be available at major multi-brands websites in the UK and Asia.

Anne-Laure, who created the brand, is French. She has now relocated in Hong Kong with her family where she has decided to expand her business and launch the brand in Asia.

Before the creation of Juliet & the Band, she already lived in Asia for some years and had set up and developed another well- known brand of children clothes in Hong-Kong. 

With Juliet and the band, we aim to target young people with an urban and active lifestyle. We love the idea of our children growing up surrounded by lots of friends, enjoying team games but also music or arty activities! 

 Juliet and the band offer kids and young teenagers an effortless urban-chic style with clothes that are easy to wear: jersey, stretch material, adjustable  waistbands…

Parents who love our brand are fashion- conscious for their kids and do not want to compromise on their look for comfort or practical reasons. They want their children to look trendy everyday  at reasonable prices. 

Our inspiration comes from our many travels around the world, our love for fabrics, textures and print mixes and from our own children. And it happens that  each member in our team, Valerie in London, and Amelie and myself in Hong Kong, has 3 children…which is probably our greatest source of inspiration!